PerformWrite Technical Communication

Good writing is saying what you mean - clearly and concisely.

Good presentations are created by presenting what you mean - clearly and concisely.

Good resumes or web sites put you in your best light when you say what you do - clearly and concisely.

That's what technical writing is all about. Clear and concise writing.

Your web site and documents should look the same.

Many, if not most companies use the same colors, logos and font styles in all of their correspondence and on their web sites. Commonly called "Visual Identity" or "Branding", it is important that your customers easily remember you and recognize your company's "face" right away. A unique logo and a consistent corporate vision will get you remembered.

Jerry Grinstead is President and Director of Social Media at the National Marshmallow Roasters Institute.